Ergo, the content writer makes you money.
Let me ask you a question, okay? You know you want a list because that’s the best way to make some serious coin in the realm of Internet marketing. You may even have a plan in mind already for driving traffic to the squeeze page you’ll be using to collect those solid gold email addresses. Now, how do you plan on convincing people to sign up for your list?
“Please sign up for my mailing list” isn’t going to cut the mustard, my friend. Unless you already have a serious reputation for supplying list members with the highest quality information in the world and have name recognition on par with Madonna, you’ll need to do more. Even if you are one of the biggest gurus in the IM world, you’ll get more of those sign-up flies if you put some honey in front of them.
Call it an inducement. Call it an ethical bribe. Call it a freebie. Call it derfenpudding, for all I care. The fact of the matter is that you need to give people a reason to sign up for your list. If you do that, you can build a nice fat list of people with an interest in your niche and you can start marketing to them like the moneymaker you’ve always wanted to be.
Don’t believe that nonsense about using second-hand PLR content or retread MRR reports as a way to build your list. That’s a joke. Even when those tokens do get the sign up, they disappoint the recipients. That leaves a bad taste in their mouths and you don’t want your list members gagging–you want them to think you’re the tastiest thing since the Good Lord gave us pink lemonade. There’s no reason to sabotage your marketing efforts by getting off on the wrong foot with your listees.
Besides, those generic reports and PLR-based disasters aren’t created with your eventual pitches in mind. They’re a one-size-fits-all solution in a world where targeting and building relationships rules.
Here’s the fix: Open up your coin purse and pay a top-quality website content writer or content production service to create an inducement that people will find irresistible. You want to dangle a fantastic freebie in front of those people. You want them to fall in love with you after they read it, too.
Now, you could write the whole she-bang yourself. There’s no law prohibiting you from playing clickety-clackety on the keyboard hour after hour to produce something. However, a good writer or content producer is going to be able to do it better and faster. And you won’t loose a big chunk of your life staring bleary-eyed at your word processor trying to remember grammar rules (the dreaded dangling participle will taunt you) and battling the Satanic force known as writer’s block.
Bottom line: A pro wordsmith will give you just what you need to build that list. The money is in the list. Make the connection!
