Rule number one: Don’t bore your customers to death!
(or they won’t be alive to shop)
It is estimated that there are more web pages on the Internet today than there are people on the planet. While that is an extraordinary testament to our inventiveness as a species, it also presents a unique problem when you are trying to grab the attention of customers who pass through your web site. While you might have quality SEO techniques in use for your content, there is another equally important part of writing for the web. It’s called quality.
Quality is of course difficult to define. Just because one person reads an article and thinks it’s good, doesn’t mean others will feel the same way. However, there are certain measures of quality that everyone can agree with:
Let’s say your company sells hats. You now need to write a description of what kinds of hats you have. You could write something which says, “we have black hats, red hats and green hats. Come and look.” Or , you could write: “We have hats for every occasion, from party animal red hats to green hats for St. Patrick’s day and even black hats for somber occasions, our store is your one stop shop for all your hat needs.” Who would you rather shop at? The guy who just tells you the color of the hats, or the guy who shows enthusiasm and tells you why you should care about what he sells and what the hats may be useful for.
Still not convinced? Hey, you stayed with me and read this entire article. That means you either love reading dull content or you realized I had something to say which was useful and explained in a fun way, thereby keeping you at this web page instead of having you move on to something else. That’s why you need a hot (pink) website content writer!
