If you are writing content for the Internet or you’ve contracted with a website content writer to do it for you, you need to make sure that the content stays on focus and doesn’t wander off into tangents. Sure it’s easier for you to write about your dog or your kids or whatever comes to mind. However, unless you are writing a family blog, your customers (i.e. readers) don’t care about any of that. They want to know certain information and if they can’t get it from you, they’ll go elsewhere for it.  Thus, you better have a good content writer!

So when you write content for the Internet or have it written for you, make sure it’s really relevant to your web site and not something that has no meaning to anyone but you and your family. Mind you, that is not to say that you can’t use an occasional sentence which is not directly relevant if it makes a point you need to make. After-all, you didn’t read this article to find out about my dog or my dirty bathroom floor, but they were still important here, weren’t they?

Rule number one: Don’t bore your customers to death!

(or they won’t be alive to shop)

It is estimated that there are more web pages on the Internet today than there are people on the planet. While that is an extraordinary testament to our inventiveness as a species, it also presents a unique problem when you are trying to grab the attention of customers who pass through your web site. While you might have quality SEO techniques in use for your content, there is another equally important part of writing for the web. It’s called quality.

Quality is of course difficult to define. Just because one person reads an article and thinks it’s good, doesn’t mean others will feel the same way. However, there are certain measures of quality that everyone can agree with:

Let’s say your company sells hats. You now need to write a description of what kinds of hats you have. You could write something which says, “we have black hats, red hats and green hats. Come and look.” Or , you could write: “We have hats for every occasion, from party animal red hats to green hats for St. Patrick’s day and even black hats for somber occasions, our store is your one stop shop for all your hat needs.” Who would you rather shop at? The guy who just tells you the color of the hats, or the guy who shows enthusiasm and tells you why you should care about what he sells and what the hats may be useful for.

Still not convinced? Hey, you stayed with me and read this entire article. That means you either love reading dull content or you realized I had something to say which was useful and explained in a fun way, thereby keeping you at this web page instead of having you move on to something else.  That’s why you need a hot (pink) website content writer!

Let me ask you a question, okay?  You know you want a list because that’s the best way to make some serious coin in the realm of Internet marketing.  You may even have a plan in mind already for driving traffic to the squeeze page you’ll be using to collect those solid gold email addresses.  Now, how do you plan on convincing people to sign up for your list?

“Please sign up for my mailing list” isn’t going to cut the mustard, my friend.  Unless you already have a serious reputation for supplying list members with the highest quality information in the world and have name recognition on par with Madonna, you’ll need to do more.  Even if you are one of the biggest gurus in the IM world, you’ll get more of those sign-up flies if you put some honey in front of them.

Call it an inducement.  Call it an ethical bribe.  Call it a freebie.  Call it derfenpudding, for all I care.  The fact of the matter is that you need to give people a reason to sign up for your list.  If you do that, you can build a nice fat list of people with an interest in your niche and you can start marketing to them like the moneymaker you’ve always wanted to be.

Don’t believe that nonsense about using second-hand PLR content or retread MRR reports as a way to build your list.  That’s a joke.  Even when those tokens do get the sign up, they disappoint the recipients.  That leaves a bad taste in their mouths and you don’t want your list members gagging–you want them to think you’re the tastiest thing since the Good Lord gave us pink lemonade.  There’s no reason to sabotage your marketing efforts by getting off on the wrong foot with your listees.

Besides, those generic reports and PLR-based disasters aren’t created with your eventual pitches in mind.  They’re a one-size-fits-all solution in a world where targeting and building relationships rules.

Here’s the fix:  Open up your coin purse and pay a top-quality website content writer or content production service to create an inducement that people will find irresistible.  You want to dangle a fantastic freebie in front of those people.  You want them to fall in love with you after they read it, too.

Now, you could write the whole she-bang yourself.  There’s no law prohibiting you from playing clickety-clackety on the keyboard hour after hour to produce something.  However, a good writer or content producer is going to be able to do it better and faster.  And you won’t loose a big chunk of your life staring bleary-eyed at your word processor trying to remember grammar rules (the dreaded dangling participle will taunt you) and battling the Satanic force known as writer’s block.

Bottom line:  A pro wordsmith will give you just what you need to build that list.  The money is in the list.  Make the connection!